SEM for dummies

Published: 03rd March 2009
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There's a rat race in the online world and it's been going on for quite some time. If the corporate rat race is all about climbing the corporate ladder, online rat race is all about climbing the search engine ladder. The rat race is otherwise known as SEM or search engine marketing. According to a Los Angeles search engine marketing company, SEM is a form of internet marketing whose goal is to promote websites. Promotion is by increasing the website's visibility in search engine result pages. There are several methods of search engine marketing, paid placement, paid inclusion, contextual advertising, and search engine optimization.

Paid placement is also otherwise known as pay per click or PPC and is very popular among blogs and other content sites. With this method, advertisers pay their host only when their ad is clicked.

In paid inclusion, one pays for the inclusion of their website in the search index of a search engine company.

Contextual advertising is targeted advertising. The advertisements to the webpage are based on what the user is viewing. This is done through a contextual advertising system that scans the text of a website for keywords and matches these keywords to the advertisement.

Search engine optimization is also more popularly known as SEO. It's the process of improving the volume and quality of traffic to a website from search engines through natural search results. It considers how search engines work and what people search for. It is concerned with increasing a site's page rank or PR. Page rank is the order of a website in the search results list. The higher the page rank, the earlier it comes in the search engine list.

The search engines are fast replacing the yellow pages, encyclopedias, and libraries. They help people find information quickly amidst the huge number of websites online. Search engine marketing companies like the Los Angeles search engine marketing company Crest Media Inc. may offer just a few of the above methods or all of it. Whether you are hiring a Los Angeles search engine marketing company or not, it is important to choose the method that appeals to you and works for you.

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